DON JULIO + PEGGY GOU CAMPAIGN
LEAD MOTION DESIGNER
This motion piece, displayed in the Lower East Side of Manhattan was used for our non-traditional portion of the campaign. Along with billboards and wheat pasting, our team came up with the idea to display eye catching collage style teasers in this vintage TV store front.
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Created using BTS footage we had from a shoot earlier in the campaign. These videos were repurposed along with some photos our team captured to create this mixed media video collage.
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The static texture within the text was created from scratch in Adobe AfterEffects using displacement maps, glow effects and various blending mode layers.
This motion asset was used throughout the entire campaign as the primary motion logo. The piece was featured on international billboards, social posts, and in person pop up shops.
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These were meant to be used in various applications such as social posts and projection billboards. Although we ended up not using these in the final visuals of the campaign, they served as R&D for our team to further refine the look and feel of our work.
The 3D model in these pieces were modeled from scratch in Cinema 4D, and textured using nodes and Substance Painter​​. Rendering was done using Redshift and VFX were done in After Effects.